The main objective for the project was to introduce this new ‘Korean street food brand to the city’s diners while also igniting a curious appetite for its unique offerings . 

This project is a SIS and the brand boasts of  ‘bold, colorful, and playful’ themes ! Targeting a youthful and experimental audience with a discerning palate, the challenge was mainly presented in channeling this brand vision while maintaining a clean and functional layout. Another ask by the brand was to create such zones / highlight areas which could be used as selfie points / Insta post opportunity to connect to a larger audience .We viewed the space with a bifocal intent -to introduce this new brand without diluting its essence +  while also highlighting its authentic food offerings .